Moss Company
Moss aims to promote the preservation of the environment through Blockchain and Technology, which includes democratization and development of the carbon credit market.
In just 8 months since it was founded, the startup has traded more than 900,000 carbon credits, becoming the largest buyer of Brazilian credits and one of the largest in the world.
Moss buys carbon credits from high-quality environmental projects that operate in the Amazon Forest (projects that emit, certify and sell credits) and that avoid or capture CO2 emissions into the atmosphere. The startup allows companies and individuals to buy these credits on its 100% digital platform, www.moss.earth, making a historically complex process simple and transparent.
"Brazil has 40% of the planet’s tropical forests, but the carbon credit here is the cheapest in the world. We want to change this scenario by democratizing access to carbon credits, and thereby boosting the demand for environmental assets,” says Luis Felipe Adaime, founder and CEO of MOSS. “We believe in a market solution to mitigate the effects of greenhouse gases on global warming. An advanced carbon credit market contributes to sustainable development, and Brazil has the duty and the privilege to be the global natural leader in this sector,” says Adaime.
In 2020, Luis decided to work with sustainability in a way that has an impact and founded MOSS with the mission of combating climate change and preserving the Amazon via the creation of a digital transaction platform for carbon credits. The sector has great potential for Brazil: with the size of the Amazon rainforest, the country could certify 1.5 billion carbon credits (defined as 1 tonne of avoided emissions) per year, or the equivalent of US$ 60 billion of flow for environmental projects, adding substantially to the country’s potential GDP and to the protection of the planet. Paulo Batista, one of Moss senior advisors (and founder and CEO of the education company Alicerce), says:
"The strengthening of the Brazilian carbon credit market is the answer of sector 2.5 on how to leave the Amazon forest standing in a sustainable way, also generating jobs and income in the forest and improving the economics of environmental projects”. The executive bets on the startup as a cutting edge initiative for an ecosystem with global impact: “With future revenue from carbon credits, more projects become viable and more investments in conservation happen, catalyzing a virtuous cycle of transformation and development for Brazil, and carbon sequestration for the world ”, concludes Batista.
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